THE MORE IT RAINED,
ON THE NEW
FIAT 500 CABRIO.
The beginning of the year is the hottest time of the year in Brazil, but it’s also the rainy season. Which raises a problem for Fiat and the question: how to keep up sales of a convertible car?
We came up with a billboard with rain sensors that changed the price of the car according to the weather. The more it rained, the bigger the discount to buy the Fiat 500 Cabrio.
All you had to do to take advantage of this offer was keep an eye on the billboards on the streets or at Fiat car dealers.